Design Hacks for Small Businesses

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Getting your hands dirty in every aspect of your new business is essential if you want to succeed because starting out on your own can be expensive. Some people struggle in the design department, but we've gathered some advice from the pros (i.e., our top-notch creative team) to make your designs genuinely sell your new business.


Whitespace is Good


Don't be afraid to use empty space in your design. There's no requirement to fill a space just because it exists. When a design is overly cluttered, the viewer may feel overwhelmed and your really fantastic promotional flyer may be thrown away. For a design with a big effect, sometimes less really is more.


Choose and Pair Your Fonts Well


Generally, limit yourself to a few fonts. There are several online tools available to assist you choose which fonts work well together; however, a good rule of thumb is to choose two that are completely different—one serif font and one san serif font. Avoid using fonts that are excessively similar to one another, such as two script fonts, however this rule is not absolute. Select a font for the titles, and then choose a different font for the remaining body content.


Remember the Hierarchy


When writing a text-heavy brochure or document, keep in mind your document's hierarchy of information and adhere to it consistently. For instance, you might use a bold headline that is a bit larger in size, followed by an italicised subheading, and then the main text in a smaller font. This will make it easier to understand everything and distinguish the various sections.


The Grid is Your Friend


The foundation of any good design is a grid. To establish structure and balance, consider organising your text and graphics into columns and distinct parts. The rule of thirds is a straightforward and straightforward method for determining the focal point of an image. The intersection of the lines, where the image is focused, should be divided into nine equal pieces.


Try a Ready Made Template


Try one of our custom-made ready-made templates if you're not sure where to start or just want to dabble in design. If you require a new design for your business cards, simply select a template, change the contact information, and get started! You can also customise advertising items like flyers and posters. You'll have top-notch designs in no time because of how quickly and easily it works.


Think About Colour Theory


Here is a quick summary of several fundamental colours and their philosophy because all various colours create distinct emotions. You can establish a look and feel for your business and make your branding seamless by using a small number of colours.


Photo editing


There are some excellent photo-editing software available that make the process simple. Utilise apps or online photo editors to enhance your pics and create Instagram-worthy pictures. This will quickly transform you into a professional photographer. You can purchase stock photography if you don't have the time or resources to take your own pictures. Free or inexpensive photos are available for commercial use on websites like freeimages.com, Istock, and Shutterstock. Just be sure to read the licensing agreements first!


Find inspiration


You can get inspiration anywhere—in a magazine, while exploring, online, on blogs, on Pinterest, etc. Take a break, run around the block, make yourself a cup of tea, and then return to it if you're having trouble coming up with ideas. You can't force creativity, but if you do come up with an idea, make sure you have a mechanism to record it. When inspiration hits, jot it down in a notebook or on a list in your phone by keeping one nearby.


Consistency is Key


Make sure there is consistency in all you do to interact with your customers. Early branding development will ensure that your audience recognises your brand right away.

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